PRADO, Patricia; MANTOVANI, Daielly. Data-Driven Culture: The “Free Fall” Jump from Lojas Americanas. Retail Management Review, São Paulo (SP), v. 5, p. e63, 2025. DOI: 10.53946/rmrreview.v5i1.63. Disponível em: https://retailmreview.org/rmr/article/view/1503. Acesso em: 30 oct. 2026.