RIBEIRO, Thiago de Luca Sant'ana; GONÇALVES, Gustavo Silva; DE LIMA, Anderson Antônio; DE OLIVEIRA, Marcos Antonio Maia Lavio. Social media in attracting students in higher education: the missing incentive. Retail Management Review, São Paulo (SP), v. 4, n. 1, p. e51, 2024. DOI: 10.53946/rmrreview.v4i1.51. Disponível em: https://retailmreview.org/rmr/article/view/1510. Acesso em: 30 oct. 2026.