Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)

View Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)
Published: 2024-01-01

Scientific papers

  • Systematic literature review of the black friday promotional strategy

    Alberto Guerra, Nuno Fouto (Author)
    e26
    DOI: https://doi.org/10.53946/rmrreview.v4i1.26

  • Omnichannel: What has been studied in small and medium-sized enterprises?

    Lucas Santiago, Mauro Vivaldini (Author)
    e42
    DOI: https://doi.org/10.53946/rmrreview.v4i1.42

Varejo online

  • M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores

    Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez (Author)
    e45
    DOI: https://doi.org/10.53946/rmrreview.v4i1.45

Tecnologia da informação e gestão da inovação no varejo

Visual merchandising e gerenciamento de categorias

  • The efficiency of merchandising at the point of sale

    Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte (Author)
    e40
    DOI: https://doi.org/10.53946/rmrreview.v4i1.40

Consumer Behavior in the Retail Landscape

  • Authorship and memetization: a reflection on paratextualization of media products

    Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva (Author)
    e37
    DOI: https://doi.org/10.53946/rmrreview.v4i1.37

  • Perception of quality and familiarity in the retail service environment, and its impact on patronage intention

    Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva (Author)
    e44
    DOI: https://doi.org/10.53946/rmrreview.v4i1.44

  • How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario

    Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli (Author)
    e48
    DOI: https://doi.org/10.53946/rmrreview.v4i1.48

  • Phygital retailing: a consumer study from the perspective of attitude components

    Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa (Author)
    e27
    DOI: https://doi.org/10.53946/rmr.v4i1.27

  • Lgbtqiap+ consumer behavior: an exploratory study

    Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula (Author)
    e54
    DOI: https://doi.org/10.53946/rmrreview.v4i1.54

Strategic Retail Management

  • How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil

    Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado (Author)
    e34
    DOI: https://doi.org/10.53946/rmr.v4i1.34

  • Assaí’s exponential growth – from a business unit to spin-off

    Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite (Author)
    e31
    DOI: https://doi.org/10.53946/rmr.v4i1.31

Multicanalidade e Omnichannel

  • The digital transformation journey of santa lolla: in & out marketplace

    Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe (Author)
    e47
    DOI: https://doi.org/10.53946/rmrreview.v4i1.47

CRM e retenção de clientes

  • Social media in attracting students in higher education: the missing incentive

    Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira (Author)
    e51
    DOI: https://doi.org/10.53946/rmrreview.v4i1.51

  • Students and higher education institutions relationship: emotional commitment, loyalty and love brand

    Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo (Author)
    e28
    DOI: https://doi.org/10.53946/rmr.v4i1.28