Vol. 3 No. 1 (2023): Fluxo contínuo (JAN/DEZ)

View Vol. 3 No. 1 (2023): Fluxo contínuo (JAN/DEZ)
Published: 2023-01-09

Scientific papers

  • Sustainable solution for an unsustainable form of commerce: a study in the fashion center fortaleza

    Cláudia Buhamra, Helga Gisele Fontenele, Mácia Zabdiele Moreira, Luiz Carlos Murakami (Author)
    e24
    DOI: https://doi.org/10.53946/rmr.v3i1.24

  • The impact of consumption experience on perception and in the behavior of digital bank customers

    Simoni Fernanda Rohden, Jéssica Rode (Author)
    e22
    DOI: https://doi.org/10.53946/rmr.v3i1.22

Varejo online

  • Fala que eu te escuto: o engajamento dos clientes nas redes sociais e a decisão de compra online

    Ana Julia Buttner, Alanis Camargo Redondo, Raissa Jaciara Portela, Vanessa Mitie Nagano (Author)
    e25
    DOI: https://doi.org/10.53946/rmr.v3i1.25

Tecnologia da informação e gestão da inovação no varejo

  • New technologies and the bottom of the pyramid: a case study in the construction sector

    Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Gabriel Biscaia, Marina Pereira Mota da Silva, Pedro Senna Vieira (Author)
    e29
    DOI: https://doi.org/10.53946/rmr.v3i1.29

Comunicação e gestão de promoções

  • Philip mead, um hidromel que não é apenas para homens

    Regina de Camargo Barros, Durval Lucas Júnior (Author)
    e12
    DOI: https://doi.org/10.53946/rmr.v3i1.12

Consumer Behavior in the Retail Landscape

  • The role of hope and attitude in luxury counterfeit purchase intention

    Webert Jannsen Pires De Santana, Severino Domingos da Silva Júnior , Adriana de Fatima Valente Bastos, Madiã Marcela Fernandes Vasconcelos (Author)
    e18
    DOI: https://doi.org/10.53946/rmr.v3i1.18

  • Moda e sustentabilidade: decisão de compra dos consumidores de uma marca de sapatos artesanais, louloux

    Joanna Carolo Senandes, Iria Margarida Garaffa (Author)
    e20
    DOI: https://doi.org/10.53946/rmr.v3i1.20

  • Changing the way of doing retail

    Genésio Renovato da Silva Neto, Norberto Almeida de Andrade, Giuliano Carlo Rainatto (Author)
    e19
    DOI: https://doi.org/10.53946/rmr.v3i1.19

  • Effects of impulse purchases and personal indebtedness on financial stress

    Carolina Helena Medeiros Alves de Oliveira, Liana Holanda Nepomuceno Nobre, Fábio Chaves Nobre (Author)
    e21
    DOI: https://doi.org/10.53946/rmr.v3i1.21

  • Are specific attributes of specialty coffees important for those who consume the beverage? A study of attention and attitudes

    Lucas de Vasconcelos Teixeira, Leandro Leonardo Batista, Nuno Manoel Martins Dias Fouto (Author)
    e23
    DOI: https://doi.org/10.53946/rmr.v3i1.23

Visão do executivo

  • Dificuldades no uso de novas tecnologia no varejo alimentar

    Alexandre Schalch Leal (Author)
    e39
    DOI: https://doi.org/10.53946/rmr.v3i1.39