Vol. 5 (2025): Fluxo contínuo (JAN/DEZ)

View Vol. 5 (2025): Fluxo contínuo (JAN/DEZ)
Published: 2025-02-14

Varejo online

  • Marketing Digital no Varejo Online Durante a Pandemia: Uma Análise Netnográfica

    Marcelo Carvalho, Cesar Augusto da Silva (Author)
    e72
    DOI: https://doi.org/10.53946/rmrreview.v5iRMR.72

Comunicação e gestão de promoções

  • Sensory Marketing Strategies Applied by O’boticário Stores: An Ethnographic Approach

    Aila Evangelista de Freitas, Diego Nogueira Rafael (Author)
    e67
    DOI: https://doi.org/10.53946/rmrreview.v5iRMR.67

Empreendedorismo varejista

  • Data-Driven Culture: The “Free Fall” Jump from Lojas Americanas

    Patricia Prado, Daielly Mantovani (Author)
    e63
    DOI: https://doi.org/10.53946/rmrreview.v5i1.63

Visão do executivo

  • Digital Maturity in Financial Services: An Application of the Berghaus and Back (2016) Model in Brazil.

    Yasmin Conolly Carolino, Pedro Paulo Santos Cavalcante, Thelma Valéria Rocha, Marcelo Gabriel (Author)
    e66
    DOI: https://doi.org/10.53946/rmrreview.v5i1.66