Focus & Scope

e-ISSN 2763-9495Open access

Focus and Scope

Retail Management Review (RMR) · CEBRAEV – Brazilian Center for Retail Studies

26
thematic topics
Qualis B3
Administração, 2021–2024
Open access
free to read and share
1

Focus

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Retail Management Review (RMR) is dedicated to advancing knowledge on all aspects of retail: its management, evolution and current theory. The retail field includes products and services, supply chains, distribution channels serving retailers, relationships between retailers and members of supply channels, and all forms of direct marketing and emerging markets.

Any discipline, level or context

The journal is not tied to any specific discipline, level of analysis or national context.

Theory-driven

Articles must adopt a rigorous analysis of relevant theory and the existing literature.

Empirically rigorous

Empirical work is expected to use modern procedures of sampling and statistical analysis.

2

Thematic coverage

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The thematic coverage of RMR includes, but is not limited to, the topics below, grouped here by area.

Markets and environment

  • Retail and international diversification
  • Retail Business Environment
  • The future of retail
  • Demographics and Retail Business
  • International business issues
5 topics

Management and strategy

  • Retail management and strategies
  • Business and retail research
  • Business policies, strategies, and performance
  • Distribution strategies
  • Supply chain management
5 topics

Channels, technology and innovation

  • Online retail
  • Multi-channel retail
  • Innovation in retail
  • Creativity in Internet and retail management
  • Social media marketing
  • Security and privacy issues in business
6 topics

Consumers and customers

  • Consumer behavior
  • Retail purchase
  • Shopping management
  • Customer satisfaction, customer loyalty, and retention strategies
  • Customer Relationship Marketing (CRM)
5 topics

Marketing, brands and ethics

  • Brand management
  • Service marketing
  • B2B and B2C marketing
  • Contemporary marketing thoughts
  • Marketing and business ethics
5 topics
3

What we publish

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For submission, articles may have an economic or behavioral approach, provided they meet the criteria below.

Economic or behavioral approach

Submissions may follow an economic or behavioral approach, but all must adopt a rigorous analysis of relevant theory and the existing literature.

Modern empirical methods

Regarding the scientific method, empirical work should contemplate modern procedures of sampling and statistical analysis.

Strong contributions

To be published, an article should offer strong experimental and theoretical contributions and highlight their importance to the field of management.

Theory-building submissions

Submissions that test, broaden or build strong theoretical frameworks are critically examined, given their importance to business management theory and practice.

4

Target audience

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RMR is written for readers who study, manage and shape the retail business.

Researchers and academics

Scholars in management, marketing and retail studies, at any level of analysis.

Graduate students

Master’s and doctoral students working on retail, consumer and business topics.

Retail and consumer-goods executives

Managers and decision-makers who apply research to strategy, channels and customer relationships.

Consultants and analysts

Market, business and technology professionals who follow the field’s evidence.

Industry associations and policymakers

Organizations that shape retail business policies and the business environment.

International readers

Researchers and practitioners from any country, since the journal is not tied to a national context.